DOOH Ad Platform
A Google Cloud digital-out-of-home ad platform, built and shipped. I co-founded a London-based ad-tech start-up and was its Product Architect (2019–2022): I architected and built the platform end to end and led a team of six engineers.
The case study
Technologies: Google Cloud, cloud-native services, cloud architecture, IoT / edge devices
The challenge
Schedule campaigns and deliver content to many distributed screens
Stay up, because a blank screen is lost revenue
Get to market quickly with a small start-up team
My approach
Cloud-native on Google Cloud, using managed services to stay lean
Ad delivery designed with availability as a first-class requirement
MVP first: ship quickly, learn from real customers, iterate
Hands-on leadership of a six-person engineering team
99.9% uptime for ad delivery
Took the product to market, with paying customers and revenue
Handed ownership to my co-founder in 2022, and offered internships to students along the way
Outcome
Balu Pillai
Automotive Solutions Architect
London, United kingdom
contact@balupillai.com
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